10 Things First-Time Travelers Should Know About Brazil

It calls to you: the rhythm of the samba, the endless green of the Amazon, and the sun-drenched beaches of the Atlantic coast. Brazil is a country of epic scale and overwhelming energy - a place that promises adventure on a grand, unforgettable level.

But as a first-time visitor, this vast and vibrant nation can seem a little intimidating. You might be wondering about safety, how to get around, or even how to order a simple cup of coffee. Don't worry. We've gathered the ten most essential things you need to know before you step off the plane in 2025. By learning these simple facts, you’ll trade anxiety for excitement and be ready to dive headfirst into the Brazilian experience.

Here are the 10 must-know tips for your first trip to Brazil

1. Portuguese is Essential (Forget Spanish!)

It’s easy to think that because many of its neighbors speak Spanish, Brazil does too. But remember this: Brazil is the only country in South America that speaks Portuguese. While people in tourist areas might know basic English, knowing a few simple Portuguese phrases will transform your trip. Locals truly appreciate the effort. Start with:

• "Obrigado/Obrigada" (Thank you - depends on if you are male/female)
• "Bom dia" (Good morning)
• "Por favor" (Please)

2. Visa Requirements Are Changing (Check Your Passport)

Getting into Brazil is now smoother than ever for many travelers. If you are from the United States, Canada, or Australia, pay close attention to the latest government requirements. As of April 10, 2025, travelers from Australia, Canada, and the U.S. can apply online for a Brazil eVisa. This is a big help, making the entire entry process much easier than applying for a traditional stamp visa. All other international travelers should check the specific visa policy for their country well ahead of time.

3. Safety Means Awareness, Not Fear

Like any major tourist destination in the world, cities in Brazil require you to be aware of your surroundings. Do not walk around flashing expensive items like fancy jewelry, watches, or phones. Leave important documents and large amounts of cash locked in your hotel safe.

• The "Dummy Phone": Many travelers carry a cheap, older smartphone for daily use and keep their main phone secure.
• Ride-Sharing Apps: Use services like Uber, 99 (a popular Brazilian app), or official radio taxis. Avoid hailing random taxis on the street, especially late at night.

4. Cash vs. Card

While most large hotels and restaurants accept international credit cards, Brazil has a fantastic digital payment system called Pix. It’s used everywhere, from tiny street vendors to huge supermarkets. While tourists can't use Pix directly without a local bank account, it shows how digital the country is. Always carry some Brazilian Reais (R$) cash for small purchases, market stalls, and tipping.

5. Brazilians Dine Late

If you are used to eating dinner at 6:00 PM, you might find yourself eating alone! Brazilians typically eat lunch around 1:00 PM, and dinner is often served after 8:00 PM. Many restaurants don’t get busy until 9:00 PM. Plan your day around this schedule.

6. The Best Way to Travel: Domestic Flights

Brazil is huge - larger than the continental United States. Do not underestimate the travel time between major cities. A bus trip from Rio de Janeiro to Salvador can take over 30 hours! For any long-distance travel, domestic flights are affordable and necessary. Companies like LATAM, GOL, and Azul offer excellent coverage.

7. It's More Than Just Rio and the Amazon

While the Christ the Redeemer statue and the rainforest are iconic, Brazil’s beauty is spread far and wide.

• The Northeast: Think Salvador (history, culture, food) and Recife/Olinda (Carnaval).
• The South: Explore Florianópolis (beautiful beaches, great surfing) and the vineyards of the Rio Grande do Sul region.
• The Center-West: Visit the Pantanal, the world’s largest tropical wetland, where it is often easier to see wildlife than in the Amazon.

8. Tipping is Different

Tipping culture in Brazil is much more relaxed than in North America.

• Restaurants: A 10% service charge is usually included in the bill (serviço). You don't need to add more unless the service was truly outstanding.
• Taxis/Drivers: Not usually required; round up the fare if you wish.
• Hotels: A small tip for porters (R$5-10) is appreciated.

9. Know the Local Slang for Coffee

Don’t just ask for "coffee." In Brazil, a regular coffee is usually an espresso-sized cup of strong, sweet coffee called a "cafezinho." If you want a regular-sized cup of American-style drip coffee (which is less common), you should ask for a "café con ado" or "café filtrado."

10. Embrace the Brazilian Time (and the Hug)

Brazilians are famously friendly, expressive, and social.

• Greeting: Don't be shy about a kiss on the cheek (usually one or two, depending on the region) or a handshake. It is common to be invited to a party or an event soon after meeting someone.
• Timing: The concept of "Brazilian Time" (hora brasileira) exists. Things often start late, appointments might be postponed, and lines can move slowly. Embrace the relaxed pace, take a deep breath, and enjoy the moment.

Your first trip to Brazil will be an explosion of color, sound, and flavor. By preparing yourself with these ten essential tips, you’re not just planning a vacation; you're getting ready to live in a country known for its passion. Go ready to speak a little Portuguese, navigate with confidence, and, most importantly, embrace the infectious joy of the Brazilian people. 

Boa viagem! (Have a good trip!)

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